As far as we know, we are the first company to sell Palestinian designed and inspired socks across the world. We're also specifically aiming to benefit Palestinians worldwide up and down our supply chain, from digital design to marketing and business management.

We reinvest our profits new designs from graphic designers from Palestine, manufacturing new socks, and marketing our socks through Palestinian and Arab-American media and organizations.

A certain portion of profits will also be allocated for donation to specific projects that support entrepreneurship in Palestine.

We measure our success across the following three dimensions: 

1. Growth: How far and wide are we able to spread the designs of Palestine on socks?
2. Reinvestment: How much are we able to reinvest into Palestinian graphic designers
3. Support: How many community initiatives, particularly around entrepreneurship, are we able to support?